Frequently Asked Questions

What sets Pure Indigo apart from other design companies?

Many things set us apart as a company. First, our amazing team! You can read about us all on our About Us tab. While you get a lead designer working specifically with you, the fact is that you get the eyes and expertise of 3 designers on your project instead of just one. Additionally, when working with Pure Indigo, you get a full service, personalized experience. Every detail of your space can be designed by our team, from large scale fixed finishes such as cabinetry, tile selections and countertops to furniture, rugs, lighting, and even down to the smallest of accessories - we do it all! We are confident in our process and excited about fully executing design for each space we get the opportunity to create.  Last, our relationship with our clients is very important to us, and that can be felt in all of the work we do. 

What kind of projects do you do?

We love design in many realms and work in all of these areas: room or whole home remodels, fixed finish design and selection for new home builds, space planning, furniture design and accessories for a single room to whole home, individual space styling (home or business), seasonal room refresh/styling and design consulting. 

How long will my project take?

It will take approximately 4-6 weeks for full design. Then, construction will vary. For projects that include furniture pieces, lead times are 5-6 months. 

What are elevations and fixed finishes?

Elevations are drawings of your space. In your design, we use the elevations to show exactly what your space will look like with the items we’ve selected from a floor to ceiling view (this is a step beyond the top view floor plan). The term “fixed finishes” are all finishes of hard surfaces - tile, counter, flooring, cabinets, etc. Think about the fixed finishes as the items in a space you could not take with you if you moved. 

What programs do you use for elevations and drawings?

Revit and AutoCAD. For large scale projects we are able to partner with architects if use of other programs is requested - let’s discuss that! 

Do you work with preferred vendors?

We can provide vendor recommendations if requested. If you have vendors you like to use (for example, a subcontractor) we are happy to have you use them and we will still coordinate and oversee services. Whatever works best for you! 

Can we see and sit in the furniture from our design before purchasing? 

Natalie and Ashlin go to market each year and get to sit in, feel and experience many of the pieces they use in design, so while you cannot experience them yourself before approving the items, they feel very confident in recommending the items in your design. 

What happens with my furniture items as they come in?

We work with a receiver, Designer Delivery. At the end of the project, you will receive a separate invoice from them for receiving, storage, moving and installation charges, as applicable. 

What does an installation day look like?

Installation days are our favorite! Finally all of the hard work we’ve done gets to come to life. Fixed finishes may be done prior to installation day, but every other piece is executed at this time and put in place in your home. This may include, but is not limited to your selections for lighting, all furniture/upholstery pieces, rugs, accessories, window coverings and art.  We love for you to be out of the home while this is happening and return to a reveal of your space once we are finished. Installation days are often very full and busy, but also so much fun! 

What if I change my mind on selections?

Up until phase 3 of your project, general adjustments can be made. If we are asked to re-design any space after the design meeting, additional design fees may apply.  Once items have been approved and orders have been placed, they cannot be cancelled, changed or returned.

What does your team look like?

We are a team of 6 total, which includes us - Natalie and Ashlin - who are the owners and lead designers. We have an additional designer, Bre. Beyond that, Betsy is our procurement manager, Brittany is our administrative assistant and Melissa is our business administrative assistant. Any one of us may e-mail you, check in on projects or may pop up at installations, meetings, etc. as we are all a team!  You can read more about us here.